Husaberg’s goal is to have enthusiastic dealers who share our passion for pure and innovative off-road racing; who want to profit from the future success of Husaberg. Are you ready to revolutionise the Enduro market with the new Husaberg generation? BRAND FACTS/BASIC BRAND VALUES RIDEABILITY – Weight reduction, optimized centre of gravity. INNOVATION – perfect understanding, trendsetting technology. DIFFERENCE – 100 % understatement, 100 % different. COMPETITION – from racers, for racers. SWEDEN – born in Sweden, produced in Austria. Competence, passion and the highest quality. BACKGROUND The Swedish motorcycle brand Husaberg has stood for uncompromising Enduro racing machines since 1987 and originated from a deep passion for off-road sports in the forests of Sweden.  Husaberg is now owned by the KTM Power Sports AG.  Husaberg products will continue to be developed in Sweden but will be manufactured in Mattighofen. Husaberg History 1987 | Husaberg was founded 1988 | In February the first prototype was presented 1989 | European Championship title on the Husaberg FE 501 1995 | Husaberg was sold to KTM-Sportmotorcycle AG 2003 | Series production in Mattighofen 2008 | September: Launch of new generation of Husaberg Enduro bikes RACING ACHIEVEMENTS Individual Champions (riders) Joel Smets, Husaberg FC500, 1995, 1997, 1998 Jimmie Eriksson, Husaberg FE501, 1989 (European Champion) Jimmie Eriksson, Husaberg FE501, 1990 Kent Karlsson, Husaberg FE350 1991 Jaroslav Katrinak, Husaberg FE501 1991 Anders Eriksson, Husaberg FE350 1995 Peter Jansson, Husaberg FE501 1996 Björne Carlsson, Husaberg FE400e 1998 Joakim Ljunggren, Husaberg FE450e 2006 Manufacturers Championships (Make = Husaberg) Enduro, 250cc, 1990 Enduro, 350cc, 1991 Enduro, 250cc, 1991 Enduro, 350cc, 1995 Motocross, 500cc, 1995 Enduro, 400cc 4T,  1998 Motocross, 500cc, 1998 GOAL The goal is to give the legendary motorcycle brand Husaberg new life, vitality and modernity, to give it a makeover in our modern era. Husaberg Strategy To build motorcycles derived from or near to motorsports To renew a high innovation rate Steady growth and qualitative  improvement of the dealer network Expansion of Related Products Motorsports as a key marketing tool Recognizing new market trends by being as close to the customers as possible Efficient organizational structure Integrated, corporate-wide planning processes Controlled information flow between Husaberg and the dealer network